① design
② art
③ information
洽二斯cheers
year:2024
client:洽二斯cheers干杯宵夜馆
"Qiaersi" is a Chinese transliteration of "cheers", carrying a strong flavor of Chengdu dialect. In Chengdu, a city full of earthly delights, the local street - level
culture is vivid and vibrant. "Cheers" is undoubtedly the most common and representative act in the city's late - night snack scenes. It is not merely a drinking
ritual but also a vivid demonstration of emotional exchanges and the release of the passion for life among people.We take this highly infectious act of "cheers"
as the core design element, skillfully integrating a wealth of unique visual elements exclusive to Chengdu's street evel culture. From the signboards on the
streets and alleys, the bamboo chairs in teahouses to the smoky food stalls, these elements are carefully refined and artistically presented. At the same time,
the brand design boldly incorporates retro cultural elements. Through the ingenious combination of colors, lines, and patterns, it evokes warm memories of old
Chengdu, endowing the brand with profound cultural connotations.On this basis, we further strengthen the close connection between the brand and Chengdu,
making "Made in Chengdu" a distinctive label of the brand. Thus, every consumer, upon encountering the "Qiaersi" brand, can instantly feel the unique charm
and enthusiasm of Chengdu, as if they were in the bustling late - night snack streets of Chengdu, raising their glasses with friends and enjoying a happy time.
“洽二斯”是“cheers”的中文音译，带着浓浓的成都方言韵味。在成都，这座烟火气十足的城市里，市井文化鲜活而热烈，而“干杯”无疑是当地夜宵场景中最为常见、
最具代表性的行为。它不仅是一种饮酒的仪式，更是人与人之间情感交流、释放生活热情的生动体现。我们以“干杯”这一极具感染力的动作作为核心设计素材，
巧妙融入大量专属于成都市井文化的独特视觉元素，从街头巷尾的招牌、茶馆里的竹椅到小吃摊的烟火，这些元素都被精心提炼并艺术化地呈现。同时，品牌设计
还大胆融合复古的文化元素，通过色彩、线条和图案的巧妙组合，唤起人们对老成都的温暖记忆，赋予品牌深厚的文化底蕴。
在此基础上，我们进一步强化品牌与成都这座城市的紧密联系，将“成都制造”打造成品牌的鲜明标签，让每一位消费者在接触到“洽二斯”品牌时，都能瞬间感受到
成都独特的魅力和热情，如同置身于成都热闹非凡的夜宵街头，与好友们举杯共饮，畅享欢乐时光。