① design
② art
③ information
GeeYoung肌漾
year:2024
client:GeeYoung肌漾
The visual system of geeyoung constructs a tangible, breathable skin narrative language using "layers" as its design grammar. Core symbols are derived from the microstructure
of skin sections—sharp cutting lines symbolize scientific precision, while soft curves echo the skin's natural texture. The brand's tactile system draws inspiration from the
collision between the raw ruggedness of geological stratification and sophisticated technology: layered textures mimic the soft misty feel of the skin's stratum corneum, and the
juxtaposition of rough pottery and polished metal pipes metaphorically represents the symbiosis of natural vitality and laboratory wisdom. The earth-tone palette is not a static
color scheme but a dynamic system that mimics the skin's circadian rhythm. The serif font features clean, sharp strokes like rock layer cross-sections, with natural curves at the
terminals resembling stalactite drips, infusing organic growth into a classic typographic framework. Geeyoung's design is a decoding and reconstruction of "layers"—using the
weight of geology to carry the lightness of molecular biology, transforming every skincare routine into a ritual to measure the depth of the skin.
geeyoung 肌漾的视觉系统以 “层” 为设计语法，构建可触可呼吸的皮肤叙事语言。核心符号源于皮肤切片显微结构，锐利切割线象征科学精准，柔和曲面呼应肌肤原生质感。
品牌触感系统汲取地质层积中粗粝原生与精微科技的对撞，分层肌理模拟皮肤角质层柔雾触感，粗陶器皿与抛光金属管道并置，暗喻自然生命力与实验室智慧共生。
大地色系并非静态色板，而是一套模拟肌肤昼夜节律的动态色彩系统。衬线字体横竖笔画如岩层断面般利落，收笔处融入钟乳石滴落的自然弧度，在经典框架中注入有机生长感。
geeyoung 肌漾的设计，是对 “层” 的解码与重构 —— 以地质学的厚重承载分子生物学的轻盈，让每次护肤成为丈量肌肤深度的仪式。