① design
② art
③ information
菜市场串串火锅
year:2023
client:菜市场串串香
Award：
APD20 《ASIA PACFIC DESIGEN》 Collection of works
APD20《亚太设计年鉴》收录
Market Skewered incense, originated from Yulin Road Market in Chengdu, cleverly combines traditional market skewered hot pot with modern food
trends, becoming a unique landmark food in Chengdu. It entered Shanghai for the first time in 2023 and has become an important representative of
Chengdu's cultural charm. The design concept is derived from Chengdu's deep market culture, through the use of retro signboard fonts, bamboo
chairs and plastic storage frames with the characteristics of the market elements, combined with woven snakeskin bags and other down-to-earth
symbols, to convey a strong market style. In terms of color selection, the festive and vibrant combination of red and green is adopted to further highlight
the unique charm of the food market. This design not only shows the charm of the wet market,but also deeply reflects the rich connotation and infinite
vitality of Chengdu food culture. Through theingenious integration of traditional and modern elements, the food market has injected a new fashion
atmosphere, fully demonstrating the heritage and innovative spirit of Chengdu food culture.
菜市场串串香，源自成都玉林路菜市场，巧妙地将传统菜市场串串火锅与现代美食潮流相结合，成为成都独具一格的地标性美食。于2023年首次进军上海，
成为展现成都市井文化魅力的重要美食代表。其设计理念源于成都深厚的市井文化，通过运用复古招牌字体、竹编椅子及塑料储物框等具有菜市场特色的元素，
结合编织蛇皮袋等接地气的符号，传递出浓郁的市井风情。在色彩选择上，采用喜庆且充满活力的红色和绿色组合，进一步凸显了菜市场串串香的独特魅力。
此设计不仅展现了菜市场串串香的魅力，更深刻体现了成都美食文化的丰富内涵与无限活力。通过巧妙融合传统与现代元素，为菜市场串串香注入了新的时尚气息，
充分展示了成都美食文化的传承与创新精神。