① design
② art
③ information
虫二茶 CHONGER tea
year:2022
client:虫二茶 Chong Er Tea
Chong'er Tea, a cutting - edge tea drink brand born in 2022, has made a remarkable debut in the tea drink market with its unique charm since its launch. The brand name
is derived from the ancient Chinese proverb "Boundless Wind and Moon, Verdant Courtyard Grass", precisely extracting the profound connotations of "Boundless Wind
and Moon" in traditional Chinese characters, endowing the brand with a rich cultural heritage and a poetic atmosphere.
In the brand design concept, the radicals of the Chinese characters for "wind" and "moon" are ingeniously removed to vividly interpret the abstract concept of "boundless".
Eventually, the two distinctive Chinese characters "Chong'er" are fixed and retained, successfully constructing a unique logo for the brand name. It not only contains
thought - provoking cultural connotations but also adds a touch of mysterious allure.
In terms of visual design, Chong'er Tea boldly adopts green as the core color of its main visual identity. This green color is not chosen randomly; it precisely echoes
he vibrant scene depicted in "Verdant Courtyard Grass", integrating the freshness and vitality of nature into the brand image. As soon as consumers see the brand,
hey can associate it with the beauty and purity of nature. At the same time, the design team has also ingeniously incorporated the elements of tea utensils. Through
the modern interpretation and innovative application of the shapes of traditional tea utensils, they perfectly blend the classic charm of tea culture with the fashion
sense of modern design, creating a brand visual image with high recognition and memorability.
虫二茶，作为诞生于 2022 年的新锐茶饮品牌，自亮相起便凭借独特魅力在茶饮市场中崭露头角。品牌名称源于中国古老谚语 “风月无边、庭草交翠”，精准萃取了繁体
中文里 “风月无边” 的深厚意蕴，为品牌赋予了浓郁的文化底蕴和诗意氛围。
在品牌设计构思上，将 “风”“月” 二字的偏旁巧妙去除，借此生动演绎 “无边” 这一抽象概念，最终定格并保留了 “虫二” 这两个独具韵味的汉字，成功构建起品牌名称的
独特标识，既蕴含着耐人寻味的文化内涵，又增添了几分神秘的吸引力。
而在视觉设计方面，虫二茶大胆采用绿色作为主视觉的核心配色。这一绿色并非随意选取，它精准呼应了 “庭草交翠” 所描绘的生机盎然之景，将自然的清新与活力融入
品牌形象之中，使消费者在看到品牌的瞬间，便能联想到大自然的美好与纯净。同时，设计团队还匠心独运地融入了器皿的元素，通过对传统茶饮器皿造型的现代化
演绎和创新运用，将茶饮文化的经典韵味与现代设计的时尚感完美融合，构建出极具辨识度和记忆点的品牌视觉形象。