① design
② art
③ information
趣游研究所YOU LAB
year:2021
client:趣游研究所 YOU LAB
The Fun Travel Institute YOU LAB focuses on creating a unique study tour camp for teenagers. It carefully selects a place where nature and humanity complement
each other, allowing young people to broaden their horizons and broaden their knowledge in the walking classroom, and gain knowledge and growth in exploration and practice.
The logo of YOU LAB is designed as a paper airplane, which carries the dreams and aspirations of children and flies freely in the vast world.In terms of color, sky blue was chosen.
Blue symbolizes longing for the sky, representing freedom, vastness and endless space for exploration. This color echoes the inner appeal of teenagers eager to break free and
pursue knowledge, and also symbolizes the study tour platform provided by YOU LAB for children, which is as vast as the sky, so that they can fully display their talents and discover
their infinite possibilities in the study tour. The font design adopts simple and original style, simple lines without too many complicated decorations, easy to identify, in line with the
aesthetic characteristics of teenagers pursuing simple and direct. At the same time, the original font also highlights the brand's uniqueness and innovation, reflecting the unique
ingenuity of YOU LAB in the field of youth study Tours, and is committed to bringing children a unique study tour experience.
趣游研究所 YOU LAB 专注于为青少年打造别具一格的游学训练营。它精心挑选自然与人文交相辉映之地，让青少年在行走的课堂中拓宽视野、增长见识，在探索与实践中收获知识与成长。
趣游研究所 YOU LAB 的 logo 设计为一架纸飞机，纸飞机承载着孩子们的梦想与憧憬，自由地翱翔在广阔天地间。色彩方面，选用了天蓝色。蓝色寓意着向往天空，代表着自由、
广阔与无尽的探索空间。这一颜色与青少年渴望挣脱束缚、追求知识的内心诉求相呼应，也象征着趣游研究所 YOU LAB 为孩子们提供的游学平台，如同天空般广阔无垠，
让他们能够尽情施展才华，在游学中发现自己的无限可能。字体设计采用简洁独创的风格，简洁的线条没有过多繁杂的装饰，易于识别，符合青少年追求简单直接的审美特点。同时，
独创的字体又彰显了品牌的独特性与创新性，体现出趣游研究所 YOU LAB 在青少年游学领域的别具匠心，致力于为孩子们带来与众不同的游学体验。